Hate Speech on Social Media: A Pragmatic Approach

This research is based on people’s behavior in communicating social media, especially Facebook, which currently developing without boundaries. In expressing their thoughts, a person often does not maintain ethics and provisions media. For personal gain, individuals or groups of people use language for the purpose humiliating, insulting, degrading defaming other society they dislike. phenomenon widely known as hate speech. line with Pragmatic Approach, referring to study its actual usage aspects, utterances produced by users have an effect that could influence listener grasp meaning conveyed take action result utterance. aims reveal types speech media criteria developed Austin, spoken Facebook using qualitative descriptive methods. The results show can be classified illocutionary acts into verdictive, behabitives, expositive.
 Keywords: Pragmatics, acts,